OUR NEW BRAND
Since our inception in 1979, we have been working to empower and support older adults and their families throughout the East Valley. Over the last 40 years we have seen this population grow at an exponential rate. During this time, we continually respond to the changing community demographics and needs, creating and adapting our services to fulfill our overarching mission and vision. To further achieve this goal, we are delighted to announce our new name: Aster Aging, Inc.
So, why Aster? The Aster flower is diverse and resilient, thriving in almost any garden, late into the season when most other blooms are fading. In this spirit, Aster Aging embraces the diversity and strength of our older population.
Additionally, our new name reflects our leadership in implementing innovative solutions to the unprecedented challenges facing seniors and their families. While our direct service provision engages individuals and families within the East Valley, our approach has applications for all older adults, regardless of where they live.
While our name is changing, our commitment to empowering and supporting East Valley older adults and their families to remain independent and engaged in our communities is unchanged. We will continue delivering innovative, effective programs and services to meet your needs. You will also see more information, resources and engagement on our website and via social media.
We look forward to continuing to serve you, our community, for many more years to come.